FCUK French Connection are bringing back their controversial slogan
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The 51-year-old French Connection label was sold in 2021 to new owners, and Halkett says now is the time to discontinue the Australian distribution deal. Though, he stresses, French Connection may continue in Australia through another distribution network.
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Founded in 1972 by current chief executive Stephen Marks, French Connection made a name for itself when it adopted the not-actually-rude-honest slogan "FCUK" in its advertising in the early 2000s. Originally founded as a mid-market women's fashion brand, the company has since expanded into menswear, watches, toiletries, and even glasses.
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French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks who also serves as chairman and chief executive, it is based in London and its parent French Connection Group PLC was formerly listed on the London Stock Exchange.
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French Connection FCUK cross body bag in khaki green. RRP £55.00 £28.00-41%. French Conenction raglan crew neck sweater in light grey. RRP £65.00 £38.00. French Connection knitted midi dress with organza sleeve in black. £79.00-81%. FCUK logo cap in denim. RRP £30.00 £5.50-46%.
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Buried in the PR about renaming French Connection (popularly known as FCUK) Australia, distribution group Brandbank CEO Peter Halkett says, "Now is the time to discontinue the Australian distribution deal". But he stresses, "French Connection may continue in Australia through another distribution network". Say what.
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FCUK: Clothing label French Connection will be renamed in Australia after licence owner cuts ties with British counterpart Iconic British clothing brand French Connection will receive a completely new name and look Down Under after five decades of courting controversy. Reilly Sullivan Digital Reporter less than 2 min read July 5, 2023 - 3:35PM
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French Connection UK and Their Infamous "FCUK Fashion" Campaign
French Connection Man/Homme by FCUK is a Woody fragrance for men.French Connection Man/Homme was launched in 2018. The nose behind this fragrance is Corinne Cachen. Top notes are Lemon, Grapefruit, Orange and Sage; middle notes are Violet Leaf, Sandalwood and Orange Blossom; base notes are Tonka Bean, Benzoin and Vetiver.
FCUK French Connection are bringing back their controversial slogan
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Last week, UK fashion brand French Connection was forced to announce that it had received approaches from two interested parties to acquire the brand after a significant increase in its share price. The stock movement had been so unusual for the perennially underperforming business, that Mike Ashley's Frasers Group decided to offload its 25 per cent stake and cut its losses.
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Iconic Aussie clothing brand French Connection changes its name The tough financial climate might seem like an odd time to relaunch a famous brand, but its owners believe it will work. Carla Mascarenhas less than 2 min read July 5, 2023 - 10:47AM
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